• Identify and reclaim lost customers
• Catch potentially unhappy customers before they defect
• Make unprofitable customers profitable
• Nurture regular customers
• Wow their best customers

If you're just running a rewards program, you're probably leaving the lion's share of potential profits on the table. The real value of data collection and analysis lies in building true customer loyalty.

1. The First Step: Customer Loyalty Assessment
   As a first step in designing a customer loyalty program, we assess your customers and your business in order to determine their needs and the best campaigns and services to meet them.
   
   

   • Who are your customers? Are you sure?
   • What are customers saying? Doing? Thinking?
   • What do they think you should be saying? Doing? Thinking?
   • Is customer loyalty marketing appropriate for your business?
   • What is an appropriate way to gather consumer sales data?
   • Where are your customer data interaction points?
   • Which types of rewards are appropriate?
   • What are the margin implications?

   
   
   Customer analysis doesn't stop there - it continues on during and after each campaign. During - to be certain the campaign is being executed correctly, and to be sure the store is prepared for the response. And finally after - to evaluate the response of the entire campaign, to better understand the response patterns of your customer to your offers.

2. Data Collection and Storage (Timely and Flexible)

   Our data collection and storage services answer questions such as: Who bought what, when and for how much? Where did they buy it? What else did they buy? LoyalTec helps you collect this type of customer information and can store it on our secure servers.

   
   
3. Analysis and Interpretation (Measurable and Actionable)

   Our analysis and interpretation services answer questions like: Which customers have stopped shopping? Which are about to? Who are your best customers and why? What else should they be buying? LoyalTec analyzes your data and delivers actionable recommendations designed to bring you measurable results.

   
   
4. Implementation and Motivation (Loyalty-driven and Profitable)

   Motivate your customers to shop more often, spend more, buy additional services and purchase complementary products. LoyalTec will help you delight your customers with tangible benefits that will earn their trust and loyalty.

Communicating with your customers is critically important, and designing appropriate communications programs requires skill and experience. Customers want you to hear and communicate with them, but do not want you to harass them. Our communication programs are aimed at achieving the correct balance with your customers, and maximize effectiveness in enhancing their loyalty to your business. Our program answers the following:

• How do you ensure your communication will be opened, not thrown away like junk mail?
• How do you let your customer know you are monitoring their activities without scaring them?
• How do you design a marketing offer that compels your customer to come in without giving away too much margin?
• How do you earn loyalty from your customer instead of simply subsiding them with unneeded discounts?

"Are you Giving Away Margin for No Good Reason?"